Since then, two more generations of Tortajadas have taken the reins of the business, which has received everyone from surrealist artist Salvador Dalí to actor Vigo Mortensen throughout its illustrious history. Now, also encompassing two Valencia sites alongside its Alboraya flagship store, the brand has continued its enterprising spirit with a diverse range of tiger nut products spanning cosmetics to bakery goods. The latter is particularly apt as it was founder Daniel, Peinado told me, who inspired the custom of accompanying horchata with fartons – long, spongy buns designed for dunking.